| DMM Media theory | Course | INF | |
|---|---|---|---|
| Lecturers : |
Prof. Julia Schnitzer
eMail
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Term | 1 |
| Course Classification : | Master Digitale Medien (Winter-Immatrikulation) | CH | 4 |
| Language : | Englisch | Type | VÜS |
| Type of examination : | PL | Credits | 6 |
| Method of evaluation : | term paper with oral examination | ||
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| Teaching aims : | The module provides a profound understanding of the theoretical foundations and discourses of media theory. Students learn to analyze media theory approaches and apply them to current issues in media studies and practice. In addition, the module promotes critical reflection on the interaction of media, technology and society. Intended learning outcomes: The students are able to • name and classify the central concepts, theories and paradigms of media theory, • critically analyze the role of media in cultural, political and technological contexts, • reflect on and evaluate current media studies discourses, • apply media theory approaches to specific media formats or phenomena, • understand historical developments and transformations in the media landscape, • recognize and discuss interdisciplinary connections between media, society, culture and technology, • develop their own media studies questions and justify them argumentatively. | ||
| Contents : | • Introduction to basic theories and models of media theory (e.g. McLuhan, Kittler, Baudrillard) • Media and society: interactions and influences Technological determinism and cultural constructions of media • Theories of digitalization and digital change Media representation and its significance in social and political contexts • Media ecology: economic, cultural and technological perspectives • Intermediality and transmediality • Discourses on surveillance, control and power through media • Effects of new media on perception and communication • Current research topics and developments in media theory The module combines theoretical discourses with practice-oriented examples and promotes interdisciplinary exchange. | ||
| Literature : | Spies, Wenger (2018): Branded Interactions – Lebendige Markenerlebnisse für eine neue Zeit; Verlag Hermann Schmidt Mainz Wie Design wirkt – Psychologische Prinzipien erfolgreicher Gestaltung; Verlag Erlhofer, Brenner (2019): Website Konzeption und Relaunch; Verlag Rheinwerk Computing Lewrick (2018): The Design Thinking Playbook – Mindful Digital Transformation Grabs, Bannour, Vogel (2018): Follow me – Erfolgreiches Social Media Marketing; Verlag Rheinwerk Computing McElroy (2017): Prototyping for Designers: Developing the best Digital and Physical Services; O’Reilly Verlag | ||